Project Overview:

Our mission was to create a visually captivating and vibrant can design for MilkCo's new Choco Strawberry Milk. The design challenge was to blend a funky retro vibe with clear, enticing illustrations that immediately convey the rich, delicious flavor of the milk from a distance. The target audience is children, so the design needed to be playful and eye-catching, while still appealing to a sense of nostalgia for adults.

Design Features:

1. Retro Vibe with a Modern Twist:some text
   • The design incorporates bold, vintage-inspired typography with a modern twist to capture the funky retro vibe.
   • Classic 80s and 90s color palettes are used, including pinks and vibrant browns, giving the can a nostalgic yet contemporary appeal.
2. Flavor Illustration:some text
   • The can prominently features whimsical illustrations of strawberries and chocolate bars wearing retro sunglasses, "funky strawberry" and "groovy chocolate".
   • The use of glasses on the characters maintains a classy and cool retro look, adding a unique personality to the design.
3. Color Scheme and Attractiveness:some text
   • A striking color combination of strawberry pink and chocolate brown is used as the primary palette, accented with cream color to attract attention on the shelves.
   • The bold colors are specifically chosen to appeal to children, making the can stand out in a crowded market.
4. Rich Flavor Representation:some text
   • The background features a creamy swirl pattern that mimics the luscious blend of chocolate and strawberry milk, visually representing the rich and indulgent flavor.
5. Practical Design Considerations:some text
   • The can design is created to be easily recognizable from a distance, ensuring that both the brand and flavor are instantly identifiable.
   • High-quality printing techniques ensure vibrant colors and sharp details that stand out on supermarket shelves.